It’s time to start talking tough. Duluth Trading Company, the omni-channel retailer of ingenious Fire Hose and Flex Fire Hose Work Pants, wants to hear about jobs or hobbies that require tough trousers for a chance to be featured on the company’s catalog cover art for Spring 2013. Over the years, Duluth Trading Company customers have touted their triumphant on-the-job challenges and now the company is looking for the next great legend with a “Last Pants Standing” Facebook contest.
The top tough talker will join a cadre of guys who wore Duluth Trading Fire Hose work pants into everyday battle and are now enshrined as Duluth Trading legends. To become the next legend, consumers can submitt a photo and caption at the Duluth Trading Facebook page detailing how they put their work pants through the wringer and survived. The contest, which will be decided by consumer vote on Facebook, runs to September 17 with final voting taking place September 23 to October 1. A signature of Duluth Trading’s catalogs, meticulously hand-drawn cover art will feature the contest winner.
“We make tough-as-nails Fire Hose Work Pants to withstand whatever guys can throw at them and we expect them to be the last pants standing every time,” says Stephanie Pugliese, president and chief merchandising officer for Duluth Trading. “We’re hoping to hear from guys who have seen the thrill of victory thanks to our legendary Fire Hose pants and also the agony of defeat due to average, underperforming work pants.”
Legendary stories currently feature several styles of Duluth Trading Work Pants including Fire Hose 5 Pocket Jeans, Fire Hose Logger’s Pants and Fire Hose Work Pants. Guys that shared such lore as surviving a run-in with a wild boar, near misses with serious injury or working in construction 180 feet under water give some serious thanks to their Fire Hose Work Pants. Customers are invited to “tour” Fire Hose pants and interact with some of the top stories on the Last Pants Standing website.
Other guys, such as HANDY Magazine’s “Handyman Club of America” members, know its hard to beat the toughness, durability, and flexibility of Duluth Trading Company’s Flex Fire Hose® Work Pants. The group of 75 men who rely on tough pants for their jobs and hobbies gave Flex Fire Hose Work Pants a nearly unanimous ranking for comfort, maneuverability, and toughness.
With 99 percent of respondents admitting they would recommend Duluth Trading’s pants to friends, one Handyman Club member commented, “There is no comparison. Duluth Trading Company’s Flex Fire Hose Work Pants are superior in comfort and durability.” Another remarked, “These are the most comfortable, versatile work pants I have ever worn. They are very soft and flexible which makes moving unencumbered.”
Both the winner of the “Last Pants Standing” Facebook contest and finalists will receive their choice of Fire Hose work pants and gift cards from Duluth Trading Company.