One of the coolest things about my job is getting to hunt with guys and girls who make their living entertaining people in a wide variety of ways, from hitting a baseball to rockin’ on the country music scene.

What we realize here at Realtree is that when a celebrity hunts, especially in front of a camera, that person is saying to the world, “I love to hunt and I enjoy being in the outdoors. It’s cool.”

That can do nothing but help recruit new hunters into our sport, something we should all be concerned with. What I realize is that there are a lot of well-known personalities that just simply love to hunt.

I couldn’t even begin to list all the professional baseball players who have a genuine desire to sit in a tree stand or a duck blind. The other sport that has a lot of participants endorsing hunting is NASCAR. You know the history we had with the late Dale Earnhardt and all the fantastic hunts with him on Monster Bucks.

Well, now Realtree has joined forces with Winnercomm Productions from Tulsa, Oklahoma, to help produce a brand new hunting show that will debut on ESPN2 this Sunday featuring well-known NASCAR drivers, crew chiefs, car owners, engine builders, etc. The show is called “Realtree’s Driven To Hunt” and it will air as part of the Sunday morning block behind “Realtree Outdoors.”

My favorite part of the show is the “behind the scenes” look at the guys and their lives away from the track.

For example, one of the episodes will be centered around John Bickford. Now, that name rings no bell, but Mr. Bickford is Jeff Gordon’s step dad and runs Jeff Gordon Incorporated, handling many, many requests for and businesses that include Jeff Gordon. Another episode takes the viewers inside the life away from the track with Jeff Hammond, the FOX NASCAR analyst and color commentator. Jeff is one of the most accommodating and friendliest people you would ever meet.

That kind of stuff intrigues me and I really think that, even if you’re not the biggest race fan, you will thoroughly enjoy “Realtree’s Driven To Hunt” because there is also some pretty awesome hunting action to boot!

Check out the premiere episode of “Realtree’s Driven To Hunt” this Sunday, July 1 at 7:00 a.m. EST, and then again at 9:30 a.m. After the show, post a comment here and let us know what you think. But don’t forget to catch the other premieres during The Realtree Hunting Block.