Straight from the PRIMOS website
OPT HOLDINGS, INC. ANNOUNCES INVESTMENT IN
CHICAGO, December 14, 2006 – OPT Holdings, Inc. (“OPT”), a portfolio company of Svoboda, Collins L.L.C (“Svoboda”), is pleased to announce it has partnered with management to invest in Primos, Inc. (“Primos” or the “Company”). The transaction is the second acquisition for OPT. Madison Capital Funding L.L.C. provided senior debt to complete the transaction. Specific terms of the transaction were undisclosed.
Based in Flora, Mississippi, Primos is the nation’s premier brand in the designing, manufacturing and marketing of game calls and accessories to the outdoor industry. Over the past 30 years, Primos has become one of the most widely recognized and marketed brands in the hunting industry by creating products that make a difference to hunters and outdoorsmen and allow them to Speak the Language®.
“OPT and Svoboda’s combined knowledge of consumer products, specialty retail and value-added distribution makes them an ideal partner for Primos,” said President Will Primos. “We believe OPT’s experience will be valuable in helping Primos capitalize on our industry leadership position and achieve our growth objectives.”
“Primos management has established the Company as a leader within its industry, and is a meaningful addition to OPT,” said Greg Bland, CEO at OPT. “The Primos acquisition is illustrative of OPT’s focus on building a market leader of value-added products to the outdoor/hunting industry. Primos has an iconic management team, led by Will and Jimmy Primos, and we are excited to be partnering with them in the Company’s next phase of growth.”
About Primos, Inc.
Primos, headquartered in Flora, Mississippi, is the nation’s leading designer, manufacturer and marketer of game calls and accessories to the outdoor hunting industry. A few of the Company’s more notable branded products include the company’s best selling product, The CAN®, Hoochie® Mama, Buck Roar™, and B-Mobile™. The company is also known for its TRUTH video series and its award-winning TV show “Primos TRUTH About Hunting”, which airs weekly on the Outdoor Channel. For more information, please visit www.primos.com.
About OPT Holdings, Inc.
OPT Holdings, Inc. is the parent company of Optronics Products, Inc. (“Optronics”). Optronics, headquartered in Muskogee, Oklahoma, is a leading designer and marketer of a diverse portfolio of niche, specialty lighting and outdoor products. Optronics offers innovative products in two primary categories: (i) recreational outdoor products, such as spotlights, headlamps, fish and gun lights, marine lights, compasses, optic products and boot dryers and (ii) vehicular lights, driving lights and vehicular accessories. It markets its product portfolio across multiple distribution channels, including mass merchandisers, automotive retailers, outdoor and sporting goods retailers and original equipment manufacturers of recreational vehicles, trailers and boats. For more information, please visit www.optronicsinc.com.
About Svoboda, Collins L.L.C.
Svoboda, Collins L.L.C. is a Chicago-based private equity firm with over $200 million of committed capital. Founded in 1998, Svoboda, Collins identifies, invests in and helps build excellent businesses in its targeted business niches: consumer products, value-added distribution, and business services. For more information, please visit www.svoco.com.