Stephanie Mallory is a mom, a hunter and Realtree’s PR Coordinator. She’s here to deliver an insider’s look at the outdoor business and give her opinion on all things outdoors—whether you asked for it or not.
January 30, 2012 | By Stephanie Mallory
Have you ever hunted an animal that spooked for no apparent reason? The wind was in your favor. You didn’t flinch. You did nothing to make the animal aware of your presence, yet it somehow knew you were in the area and fled anyway. I learned at the 2012 SHOT Show that quite possibly the animal spooked because it sensed your electromagnetic field.
All living creatures, including humans, emit a faint electromagnetic signal, and science has proven that some animals have the ability to detect faint EM signals. The new Intuition System by Próis features a revolutionary material called HECS Stealthscreen that actually blocks these electromagnetic signals, allowing you to get closer to the animals you’re hunting. Próis, a leading hunting and outdoor clothing brand for women, is the first hunting apparel company in the world to license the new technology.
When I first saw the Próis Intuition suit, I thought it was nothing more than a really cool-looking base layer. Its futuristic style caught my eye and prompted me to ask questions. Lucky for me, Mike Slinkard, president of HECS, LLC, was in the Próis booth at the time and explained to me the science behind the system. He said that the HECS Stealthscreen material contains 14 percent conductive carbon yarn to create something called a Faraday cage, which blocks the EM signals. Essentially the conductive grid is smaller than the height of the energy wave, which prevents it from passing through.
As you’ll see in this video, Slinkard actually took it a step further. He not only explained the technology behind the system, he demonstrated it using a machine that tested volunteers’ EM signals with and without the HECS Stealthscreen material. As you can see in the video, the use of the material no doubt makes a big difference with the equipment’s ability to detect the EM signals. I guess the big question is, will it make a difference on the hunt? What do you think of this technology? The Intuition System will be available this summer. Any of you lady hunters plan on trying this out next fall?
January 26, 2012 | By Stephanie Mallory
The Realtree trade show booth is big, really big – I'm talking bigger than my house. Its immense size is a good thing for me because I can usually spot the booth in the distance and find my way back when I’m lost on the SHOT Show floor. This happens quite often.
The log-cabin-style booth spans 4,800 square feet, and at its highest point, is 24 feet tall. It's so large, it must be outfitted with a sprinkler system to meet code. Putting the booth together for the shows takes a team of at least six men approximately five days. It’s no easy task, but they have it down to an exact science.
With numerous meeting rooms, as well as cozy furniture for relaxing, the booth becomes the Realtree team’s home away from home during the trade shows. It even boasts some of the qualities of home, including crown molding, ceiling fans and tons of pictures – 220 framed pictures to be exact. As you’ll see in the video, we also have a snack room, which I visit frequently each day because the trade show cookies and brownies rock.
The first time I saw the booth, I was in awe of its size and the attention to detail, as I'm sure you will be too. Although the video can’t capture the immensity of the booth, it’ll give you some idea of its scale and grandeur.
January 23, 2012 | By Stephanie Mallory
While walking the floor at the SHOT Show last week, I began reminiscing about the first show I attended several years ago. I’ll never forget being awestruck by the number of products and people, and I’ll never forget the reception my coworker and I received from some of the men at the show. We hadn’t been on the show floor for more than five minutes when someone pointed at us and said, “Look, new show hoes.” I remember looking down at my blue turtleneck sweater and grey dress pants and thinking, “The ‘hoes’ must be really uptight where he comes from.” But, it didn’t take me long to realize that “show hoes” was another term for “booth babes,” which refers to the scantily clad women that some companies hire to attract men to their booths. A few men just lumped all of us young women attending the show into the “booth babe” category.
The “booth babes” are a SHOT Show staple. Around every other corner stands a curvy young lady (sometimes groups of ladies) in an itty bitty skirt and tight top with a strategically placed logo -- her bleach blond hair and fake tan gleam under the fluorescent lights attracting men like bugs to a light bulb.
One year, I actually saw a lovely young lady walking around in what appeared to be her panties, bra and a set of huge wings. I’m not sure what she was supposed to be…perhaps a sexy duck, but either way I wondered if she felt embarrassed at all or if was just another day on the job for her. To me, walking around dressed like that would be a lot like one of those horrific nightmares I had in school, when I realized I was naked and reading a book report to my classmates.
And then there are the high-heeled shoes these ladies wear. I admit, I admire any woman who can stand for eight hours in 3-inch heels without wearing a contorted grimace of pain on her face. After about an hour of suffering in those things, I’d most likely be wielding one of them as a weapon, daring anyone to approach. My extremely unsexy Naturalizer black flats won’t turn heads, but at least they prevent me from biting them off.
I must say, this year there were fewer “booth babes” than in years past. I wonder why? Perhaps the male attendees are saying, “No more! We refuse to let a pair of huge knockers dictate our hunting gear purchases.” OK, probably not. I guess I’m just hopeful that the “booth babe” era is coming to an end. Don’t get me wrong. I have nothing against these ladies, and I’m not naïve. I work in a male-dominated industry, and I understand that sex sells. I simply think that “booth babes” are counterproductive to the hunting industry’s effort at bringing women and children into its fold. In addition, whenever I see a “booth babe,” I automatically assume the products she’s representing are unable to stand on their own merit. I realize this is probably not true, but from what I’ve observed, the most reputable companies don’t hire the “booth babes.” What are your thoughts on “booth babes?” Do you think they are good for business or bad for the industry’s image? Are you more likely to buy a shotgun or bow if a good-looking woman in sexy attire is trying to sell it to you?
January 18, 2012 | By Stephanie Mallory
I hadn’t planned on shooting a submachine gun during the Media Day event held prior to the SHOT Show. Will, Tony and I were there to gather info on the latest new hunting products and guns. But, when I heard the machine gun fire in the distance, I just couldn’t resist. I followed the sound to the Kriss booth where I had the opportunity to give it a try myself. I’d never shot a machine gun before, as is evident by the occasional girly shrieks that escaped my mouth, but I had a blast. I was a little shocked by the amount of recoil, but the gun was no doubt easy to shoot and a lot of fun.
January 14, 2012 | By Stephanie Mallory
Tenzing made a big splash at the 2012 ATA Show with its new line of high-end hunting backpacks and cases. The women's pack was my favorite new product of the show. It boasts all the top-quality features found in any other Tenzing pack, yet it is specially designed to fit a woman's physique. Thanks to this backpack, lady hunters no longer have to choose between fit and function.
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