Project Z, New Namesake Bait, and Realtree® Partnership Culminate to Make Hit Digital Content Even Better

By author of The Realblog with Stephanie Mallory

Realtree Partners with Z-Man Fishing to Promote Web Series’ Sophomore Season

The old adage that ‘good things come in pairs’ is alive and well at Z-Man Fishing Products, as the company today announces the forthcoming release of its digital Webisode series, Project Z—Season 2, as well as an all-new, show-inspired Project Z™ ChatterBait®. Both will be unveiled in conjunction with the 2015 Bassmaster Classic, widely regarded as the Super Bowl of professional bass fishing. Making this season even more unique, numerous Realtree licensee products have been woven into the 2015 production, further emphasizing the fact that tremendous crossover exists amongst fishing and hunting enthusiasts.

Shot on location at Bienville Plantation, north Florida’s famed big-bass factory, Project Z—Season 2 will provide in-depth overviews of Z-Man’s high-tech products and how to best utilize them, as well as an inside look into the minds of the company’s world-class pro staff. As in Season 1, Z-Man’s pros will battle it out against one another, all with no pre-fishing opportunities, limited tackle, and even less time than last year in which to complete several previously undisclosed challenges.

Philosophically, Project Z—Season 2 marks Z-Man’s continued commitment to the creation and distribution of original digital video content that both educates and entertains by utilizing a story line and production values unlike any currently in the fishing industry.

“Based on the overwhlemingly positive feedback our inagural season garnered from retail partners, consumers and the media, moving forward with a second season of Project Z was an easy decision to make,” states Z-Man General Manager and Executive Vice President, Daniel Nussbaum. “Knowing that anglers—and, consumers in general—are increasingly consuming more and more information digitally from devices such as laptops, tablets and smart phones, Project Z—Season 2 will allow us to continue reaching and influencing folks in creative and meaningful ways. And, as with our unique product offerings, this educational, entertaining communications approach will also enable us to further differentiate the Z-Man brand.”

Z-Man’s pro staff—made up of some of the planet’s most accomplished bass anglers—share Nussbaum’s enthusiasm. Luke Clausen, Bassmaster Classic and Forrest Wood Cup champion, will join perennial B.A.S.S. superstars, David Walker and Stephen Browning, to once again serve as Project Z—Season 2’s central characters.

It’s no secret that Luke Clausen and Stephen Browning can be found pursuing any number of small and large game species when they’re not vying for a tournament check. Clausen’s largest whitetail—taken in his home state of Washington—scored 167 5/8.

Realtree’s popularity as the world’s number-one camouflage has grown beyond the hunting market, as the brand is now a lifestyle statement for millions of outdoor enthusiasts, just the same.  Some of Realtree’s licensing partner products that will be featured in Season 2 episodes include Igloo, Plano, Costa, Jackson Kayak, Otter Box, Realtree Energy Drink and more.

Knowing that behind every great show lays a captivating leading star, Z-Man has set the table for its all-new Project Z ChatterBait to shine in the company’s sophomore production season.

Fueled by the wants, needs and recommendations of avid anglers the world over, Z-Man’s Project Z ChatterBait is the company’s top-of-the-line bladed swim jig, taking the proven versatility and fish-catching performance of The Orginal ChatterBait® to an entirely new level.

“The Project Z ChatterBait really lives up to its name, as it was born during the filming of Season 1,” says Nussbaum. “In talking with Luke, David, and Stephen in the evenings after each day of filming last year about how we could continue to improve on the ChatterBait design, we laid out the specs and features that we all wanted to see in a premium bladed jig. From there, we incorporated input from anglers and our retail partners on everything from sizes to skirt colors.  It’s been really neat to see this come to fruition over the last year.”

Project Z ChatterBait Features and Specifications:

  • 5/0 Mustad® UltraPoint® black nickel hook
  • New super-strong quick clip attached to the blade
  • Multi-step, skirt-matched paint schemes       
  • Enlarged jighead collar to eliminate skirt slippage
  • 3D eyes for ultra-realistic look 
  • Cast, painted, assembled and packaged in the USA
  • Unique, stainless hex-shaped ChatterBlade®, stamped and plated in the U.S.
  • Hardened stainless wireform molded into the head to attach the blade
  • New Z-Tie™ double umbrella EZ Skirt® for a fuller skirt profile, rivaling a hand-tied look
  • Super-sharp, double-keeper jighead barbs to hold soft plastic trailers securely in place
  • Now available in 3/8- and 1/2-ounce sizes, and 10 realistic, fish-catching colors (3/4- and 1-ounce sizes available Summer 2015)
  • $8.49 suggested MSRP

(To see the Project Z ChatterBait firsthand in Project Z—Season 2, visit

For more information or to schedule an interview, please contact Jeff Espy with Adventure Advertising, LLC at (678) 730-4770, or by e-mail at [email protected].

About Z-Man Fishing Products

A bold, dynamic, Charleston, SC-based company, Z-Man Fishing Products has prided itself in bringing technology to anglers for over 25 years.