Exmark Mowers Joins Ike Live as Show’s First Non-Endemic Sponsor

By author of The Realblog with Stephanie Mallory

Iconic Brand Partnership Couldn’t Have Come at a Better ‘Time’

Exmark Manufacturing is excited to announce their sponsor partnership with professional bass fishing superstar, Mike Iaconelli of the hit original fishing talk show, Ike Live. A live, digital experience, Ike Live airs twice a month at MikeIaconelli.com. Guests range from the stars of professional fishing, to national sports and entertainment celebrities who love the outdoors. The partnership will be announced during the next show airing on January 26, 2015.

“Mike’s ‘Never Give Up’ mantra, coupled with his charismatic brand essence and strong work ethic, are a perfect match for Exmark in demonstrating our commitment to quality workmanship, durability, and desire to create more free time for our customers,” remarks John Cloutier, Senior Marketing Manager at Exmark. “As evidenced by Mike’s

recent win on the Delaware River, it’s clear that he has an extremely passionate fan base who embraces his unique approach to professional fishing and enjoyment of the sport. We are thrilled to tap into Mike’s enthusiasm to help Exmark continue becoming the preferred mower brand among fishing and outdoor enthusiasts.”

Exmark will utilize the Ike Live digital platform to further its commitment to solidifying their brand with the nation’s most active outdoor enthusiasts, as 75% of Exmark’s existing customers consider themselves to be avid fishermen.

"I'm extremely excited to be working with Exmark in 2015, and am proud to help bring awareness of this superior brand of mowers to the sport fishing world,” states Iaconelli. “As a father of four who is always on the road, the last thing I want to do when I get home is spend all day mowing the lawn. Thanks to my Exmark, I can spend more time doing the things I love knowing my yard looks great!”

Exmark will be unveiling a Take Back Your Weekends-branded content campaign and associated video submission contest (open for entries April 1 – June 30) that will include an all-expense-paid fishing trip with Mike in his hometown of Philadelphia, PA. Exmark will also be distributing original Iaconelli video content through a network of national Websites and publisher exchanges, as well as driving endemic and mainstream awareness of this initiative through a far-reaching broadcast, digital and print advertising campaign.

For more information or to schedule an interview, please contact Jeff Espy with Adventure Advertising at (678) 730-4770, or by e-mail at [email protected].