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Webster’s New World Dictionary defines tradition as “the handing down of stories, beliefs, customs, etc. from generation to generation.” Jay Poet, was a firm believer in the tradition of family, as well as the traditional values of treating his customers with a certain degree of respect he felt should be part and parcel of the business whenever someone shopped at Jay’s Sporting Goods. “Our philosophy is simple,” says son J.J., now vice-president, “Give the customer what they need and give them the best service possible.”
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