Ralph Cianciarulo, of Lanark, Illinois, discovered a love for archery at a young age. Taking that love he dove right into a career in archery. At the age of 23, Ralph opened his own archery shop, “Archer’s Choice” in Berwyn, Illinois. The shop quickly became the ‘go-to’ place in the Midwest. Ralph saw early on the value of videography in the outdoors and began in 1986 filming his hunts and producing videos for the hunting industry. Through the years he has sold hundreds of thousands of VHS and DVD’s.
Ralph has taken his passion to bow hunt and traveled all across the globe in search of game. He has hunted on 5 continents, countless countries, provinces and states. Traveling over 50,000 miles annually in pursuit of game and producing the highest quality, award winning videography in the industry. His dozens of awards are an indication of his dedication to hunting and videography. Ralph has been with most of his sponsors for over two decades which speaks volumes for his commitment and integrity within the industry.
In 1993, Ralph married a local girl and together they busted the doors open as the outdoor industries first hunting couple. Then in 2000 they began a long tenure on the Outdoor Channel hosting “Archer’s Choice” and then in 2005 added “The Choice”. Now some 19 years later and more than 400 episodes aired they are not slowing down. Rather they are embracing changes and setting the bar higher than ever. In the end, Ralph’s passion is promoting the hunting lifestyle and encouraging others to “just hunt.”