BOTE Officially Announces Realtree® Partnership

By author of The Realblog with Stephanie Mallory

If you haven't noticed already, the new Realtree camo BOTE stand-up paddle boards are creating quite a buzz. Designed with hunters in mind, these boards are definitely a unique tool to add to your hunting arsenal.

If you'd like to know more about what lead to this partnership, you can read about it on the BOTE blog. Basically, it comes down to BOTE's understanding that innovation comes through listening to its customers and acting upon their requests when they suggested, “It would be awesome to use a BOTE board to hunt…you guys should make one in camo.”

“When we evaluated the camo industry, we immediately looked to Realtree®," said Rob McAbee, BOTE’s creative brand director.  “When we began the dialog, they were on the cusp of unveiling their latest waterfowl pattern, Realtree Max-5®. With the concept of our board (SUP) project being based almost entirely around a water-based hunting environment, it only made sense that we aimed to partner with Realtree® and be one of the first products to feature the pattern. As well as the only SUP company expanding into this market.”

For 2014, BOTE is offering the HD and the Drift inflatable in Realtree® Max-5, and the stage is set to explore multiple options of product offerings over the next several years via the Realtree® partnership.